BIRUKI: Streetwear for Every Generation

BIRUKI is more than a brand—it’s a family-built movement. Founded by a husband and wife duo in the UAE, we create effortless, everyday streetwear for kids and adults.

Inspired by the rhythm of city life, our pieces are airy, classic, and designed for movement, blending style with all-day comfort. From the playground to the streets, from morning to midnight—BIRUKI is made for those who embrace life without limits.

BIRUKI means “blessed,” and that’s the energy we bring into every design—crafted with gratitude, made to be worn your way.

Wear it. Own it. Pass it on.

OUR FOUNDERS

Biruki is more than just a brand; it's a testament to the power of partnership and shared dreams. Founded by a married couple with a passion for fashion and sustainability.

Biruki began as a vision to create stylish and comfortable activewear that leaves a minimal footprint on the planet.

What started as Maryam’s personal dream quickly transformed into a reality, fueled by the dedication of a loving husband, Saad, who became the driving force behind the brand's operations. With the support of our families, who have wholeheartedly joined us on this journey, Biruki has grown into a symbol of quality, comfort, and style.

Our core values, rooted in family, comfort, and the pursuit of excellence, drive everything we do. Together, we invite you to join us on our journey toward a greener, classier, and more comfortable world of active streetwear.

Welcome to the Biruki family, where fashion meets conscience, comfort meets style and sustainability is the guiding light.